The company behind Vágyaim.hu is not only outstanding in financial performance but also a real pioneer in marketing, especially in the use of social media. Forbes has also recognized our TikTok successes at Vágyaim.hu, which is a significant accolade among Hungarian online market players.
The case of Vágyaim.hu is particularly noteworthy since the company’s revenue reached an impressive 2.7 billion HUF in 2022, with profits exceeding 320 million HUF. These figures speak for themselves, highlighting the significant impact of the right online presence and marketing strategy on a business’s success.
One of the most innovative elements of their marketing strategy is the use of the TikTok platform to convey their message. Their humorous, elbow-nudging sex jokes and hint-filled short videos generated near-million views just three days after launch, and now we have more than 100,000 followers. This creative approach not only significantly increased brand awareness but also opened a new dimension in product promotion.
As members of the KALU Creative Kft. team, we are proud to be part of such a forward-looking project that has managed to attract attention not only domestically but also internationally, as the company expands into neighboring countries like Slovakia and the Czech Republic, and beyond with us.
The success story of Vágyaim.hu on TikTok serves as an inspiring example of how creative and bold marketing strategies can achieve results in the digital age.
The Forbes article is available here: Forbes Article on Digital Heroes 2023, including Vágyaim.hu
